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2010-09-08
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Editorial: LED Lighting Summit Buzz: Walking the walk with decision makers
 
... It's interesting when you arrange something like the LED lighting-focused SSL Summit to see who's really ready to walk the walk, rather than just talking the talk. Here you have an conference that's bringing in real facilities-oriented decision makers that should represent somewhere between 200 and 300 million square...
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For the latest news dedicated to LEDs in general lighting, tune to Solid State Lighting Design. Applications updates, the latest luminaires and wins, subsystems and componentry in support of lighting in and around the built environment, it's all there!


The 2010-2011 Summit Series is ready to succeed... are you?

After the successful 2008 launch and 2009/2010 expansion of Solid State Lighting Design's SSL Summit in New Jersey, the feedback remains consistent: Just what we needed, do it again soon. The Summit brings together lighting decision makers with industry thought leaders, pioneers, and innovators from the across the solid state lighting eco-system. Read the 2009 conference report...

Following our changes in 2009, 2010-2011 will continue to be all about quality, quality, quality. Showcase participants and sponsors are vetted to separate the wheat from the chaff (have your IES LM-79 test reports ready!). The 2010-2011 Summit includes NY/NJ in September and LA/Long Beach next January. Look into the series information at www.SSLsummit.com for the details. Sponsorships are available for the full series.


Nichia Files Four Provisional Injunction Actions Against LED Bulb Seller
LIGHTimes News Staff

September 8, 2010...Nichia Corporation reports that it has filed four provisional injunction actions in Tokyo District Court to enjoin Tsannkuen Japan (Sankun Nihon Denki Kabushiki Kaisha) from infringing Nichia's patents. Nichia alleges that the white LEDs used in certain LED light bulb products of Tsannkuen Japan, sold by G.K. Seiyu and K.K. Yamada Denki, infringe Nichia's white LED patents (No. 3724498, No. 3995011, No. 4109297, No. 4530094). For this reason Nichia filed the provisional injunction actions in Tokyo District court. According to Nichia, the alleged patent infringement concerns one of Nichia's patents covering the technology of combining phosphor with blue LED. Nichia notes that this technology is employed in many white LED products that combine phosphor with a blue LED.

Neo-Neon Orders Ten More Aixtron Crius MOCVD Systems for GaN LED Production
LIGHTimes News Staff

September 8, 2010...Neo-Neon International Ltd. of China has ordered ten more Aixtron MOCVD systems for LED production. Neo-Neon is a decorative lighting manufacturer that specializes in flexible LED-based ‘Neon-like’ light replacement products.

Aixtron reports having received the order for ten mor of its Crius 31x2-inch configuration deposition systems from Neo-Neon in the fourth quarter of of 2009. Aixtron will deliver the systems between the third and fourth quarter of 2010. Neo-Neon indicated that the systems will be employed to produce gallium nitride (GaN)-based ultra-high brightness (UHB) blue/green LEDs.

Aixtron says its local support team will commission the new reactors at Neo-Neon's new five-story facility at the mainland China production plant in Guang Dong. LIGHTimes SecondPage members login for more. Guests can view membership details.


Lighting decision makers deserve quality answers, not hype...
  Lighting decision makers for 200 million+ square feet of commercial property will be represented at the SSL industry's quality-focused "insiders meet", September 14-15 in New York City...

They are looking for the keys to quality in LED lighting, and you can not afford to miss it. Just one look at the special guests and NY Summit agenda, and you will know why you need to be there in September!

Building on the continuing success of this first-of-its-kind event, the 2010/2011 Summit series will again deliver the highest quality agenda and attendees in an unsurpassed networking environment. We have expanded the Summit to "take it to the facilities decision makers" in NY, and quality oriented suppliers need to be seen.
See what you need to be part of at www.SSLsummit.com

Nichia and Nitride Semiconductor Research Laboratory Claim 135 lm/W White LED at 1A
LIGHTimes News Staff

September 8, 2010...Nichia reports having achieved some impressive results in the lab for its white LEDs. In the latest issue of Physics D, Yukio Narukawa and a group of researchers from Nichia Corporation and Nitride Semiconductor Research Laboratory, claimed to have achieved 135 lm/W efficacy at 1A with four high power blue LEDs dies made into a white LED. Narukawa says that as far as he knows 135 lm/W is a record for 1A for a white LED.

The researchers reported that this white LED had a higher flux than a 20 W-class fluorescent lamp with 1.5 times the luminous efficacy of a tri-phosphor fluorescent lamp (90 lm/W). The researchers concluded that therefore, "White LEDs can soon be used in automobile headlights, large screen LCD backlighting and general home lighting." LIGHTimes SecondPage members login for more. Guests can view membership details.

LCD TV Panel Makers Target 40 Percent LED Penetration in Q4 2010
LIGHTimes News Staff

September 3, 2010...LCD TV panel prices fell quickly in Q3’10 due to oversupply and inventory adjustments downstream. However, LED panel prices are falling even faster than CCFL. According to market analyst company, DisplaySearch, the continuing transition to LED backlights is motivating LCD TV panel manufacturers to develop their supply chains in order to reduce the cost of LED-backlit panels. In DisplaySearch's Quarterly LED Backlight Panel Shipment and Forecast Report reveals that 9.5 million, or 18.5%, of the LCD TV panels that shipped in Q2’10 had LED backlights. This was 110% growth over the previous quarter.

The company notes that LCD TV panel makers are targeting aggressive growth for LED panel shipments, with plans to reach 40 percent LED penetration in Q4’10, and to exceed 50 percent penetration in Q2’11. Penetration is highest among leading LCD TV panel makers, including Samsung, LG Display, AUO, Sharp, and Chimei Innolux. Notably, Samsung and Sharp aim to ship more LED LCD TVs than CCFL panels in Q4’10 (Table 1). Among these players, Sharp is the only one focusing on direct-type LED backlights, as opposed to the more common edge-lit structure. “LCD TV panel prices fell quickly in Q3’10 due to oversupply and inventory adjustments downstream. However, LED panel prices are falling even faster than CCFL.” said David Hsieh, Large-Area LCD Research Team Leader and Vice President of the Greater China Market for DisplaySearch. Hsieh added, “Panel makers are expecting to grow their shipments through the end of the year as LED panel prices and end-market retailer prices of LED LCD TVs fall rapidly.” LIGHTimes SecondPage members login for more. Guests can view membership details.

Interested in general lighting, architectural applications or LED luminaire product news?

While you're in exactly the right place for the broader LED industry applications and supply chain news, general lighting products and applications have moved over Solid State Lighting Design. See what you've been missing today at www.SolidStateLightingDesign.com.

Cree Demonstrates High Quality 150-mm Silicon Carbide Substrates
LIGHTimes News Staff

September 3, 2010...Cree of Durham, North Carolina USA, has reported a silicon carbide advance that the company says will help lead to wide scale commercialization of SiC. The company demonstrated high quality, 150-mm SiC substrates with micropipe densities of less than 10/cm2. The current Cree standard for SiC substrates is 100-mm diameter material.

SiC is a high-performance semiconductor material used in the production of a broad range of lighting, power and communication components, including LEDs, power switching devices and RF power transistors for wireless communications. The company contends that the significant size advancement of single crystal SiC substrates to 150-mm can enable cost reduction and increased throughput, while bolstering the continued growth of the SiC industry.

“Cree’s achievement of 150-mm SiC substrates further demonstrates Cree’s leadership in SiC materials technology,” said Dr. Vijay Balakrishna, Cree Materials product line manager. Steve Kelley, Cree chief operating officer, added, “We expect that 150-mm substrates can reduce device cost, boost manufacturing output and expand our product range."

AUO Raising LED backlight Proportion for Notebook and Monitor Panels

September 3, 2010...AU Optronics (AUO) is increasing its applications of LED backlights for its TFT-LCD panels used in notebooks and LCD monitors, according to Digitimes article. The company reportedly plans to increase the LED backlight proportion for its notebooks from 98% currently to 100% at the end of 2010. AU Optronic says it also plans to increase the proportion of LED backlit LCD monitors from 25 percent in the second quarter of 2010 to 100% in 2013. AUO points out that its LED-backlit TV panels range between 24- to 65-inch models, and the LED-backlit LCD monitors go up to as large as 27 inches. The company says it is developing LED backlit 3D panels for TV, monitor and notebook applications. AUO plans to introduce its 65-inch TV panels with built-in 3D display function in the fourth quarter of 2010, and AUO notes that LED backlit 3D notebook panels and 23- and 27-inch LED-backlit 3D monitor panels will come in 2011. For touch panel products, AUO indicated that it can provide 5- to 10-point multi-touch solutions, and all-in-one PCs and tablet PCs.

Tel Aviv University Researchers Developed OLED made with Self-Assembled Peptide Nanotubes
LIGHTimes News Staff

August 31, 2010...Researchers from Tel Aviv University’s Department of Electrical Engineering have developed self-assembled peptide nanotubes which they hope will “green” the optics and electronics industry, according to an article in ScienceBlog.com. Researchers Nadav Amdursky and Prof. Gil Rosenman of Tel Aviv University’s Department of Electrical Engineering say their technology could make flat screen TV production green and can even make medical equipment such as subcutaneous ultrasound devices more sensitive.

The technology is reportedly inspired by a biomaterial involved in Alzheimer’s disease research discovered by Prof. Ehud Gazit of the university’s Department of Microbiology and Biotechnology. The scientists from the Electrical Engineering Department developed a new nano-material, applying the scientific disciplines of both biology and physics. This biological material is the basis for their new, environmentally-friendly variety of OLEDs which might someday be used in consumer and medical electronics. LIGHTimes SecondPage members login for more. Guests can view membership details.

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Commentary & Perspective...

LED Lighting Summit Buzz: Walking the walk with decision makers
Tom Griffiths - Publisher

August 26, 2010...It's interesting when you arrange something like the LED lighting-focused SSL Summit to see who's really ready to walk the walk, rather than just talking the talk. Here you have an conference that's bringing in real facilities-oriented decision makers that should represent somewhere between 200 and 300 million square feet of commercially managed property in NYC, and that demands the "product visible" companies to meet some basic quality criteria. Suddenly more than a few of the hundreds of manufacturers that you see at the big lighting shows, and in the news, seem to have cold feet. Time to walk the walk.

That's not to say that if a company isn't there that you should assume there's an issue. There are plenty of great companies that are simply looking at where the bodies have to be, and when, and not able to fit it in all into the schedule. "Attend the board meeting or go to the Summit... hmmm. I'll just blow off my investors, they'll understand," says the CEO (not). There are also more than a few startups that simply have $XXX per month to travel on, and those sales calls are already scheduled. Hey, we all have budgets, and the discipline to live with them is one key to success. There are also the ones who haven't heard about it (consciously). We have more than one industry friend who are avid readers, must have the banners in their faces at least weekly, and that reply with, "Oh shoot... I didn't notice the dates. Is that coming up in just a few weeks?" The sign-up typically follows the next day or two, as soon as they have the flights.

There will also be plenty of attending manufacturers that are bringing quality to the market, but didn't choose to be in the sponsor's showcase or didn't get in early enough to have a talk. Lack of product on display is not a measure of whether they have a worthwhile product or not. Those are decisions to be made about promotion and exposure. We all have our opinions on where and how it's best to invest, and we'd all do things differently with an unlimited budget, but no one in their right mind would ever give marketing an unlimited budget. (Insert your favorite political diatribe on government spending programs here for illustration...)

The companies that we find interesting are those big talkers that stormed Lightfair with their "wide range of products" and "great performance", who are suddenly confronted with the possibility of facing actual high-level customers. "We're not quite ready to be there yet." Interesting. If they could get through to the decision makers at all, they'd be qualifying with just the right words such as, "Looks good for availability this fall," when it could be rightly restated as, "If everything went smoother than ever has happened, we can make one available to the labs for testing to see if it comes close to matching what we put on our preliminary spec sheet." I guess that means, "Would look good for availability...". What I suspect they're hoping is that the only thing that will stick is the company name so they can get through again "when they're ready" and start things rolling for real. Good luck with that. Again, don't assume this is condemnation of anyone with a schedule slip versus expectations. If you don't plan aggressively, you won't achieve aggressively, and quite frankly, the only way you know you've gotten to the edge is to slip a bit and catch your balance. Ask anyone in motorsports. You need to go to the edge to find out where the edge is. The talent is in learning to hang on that edge without blowing out of the corner. That's why many, many entrepreneurs have a failure in their past. It's how they learned to do it right (and faster) this time.

So who will you find there? Winners. Not the only winners, but a good representation of companies that are offering competent solutions. All have made mistakes, I am sure, with some of those mistakes being visible and others having escaped the light of day. That decision making audience will also be made up of winners, whether they are designers, consultants or engineers, or personally managing a few million square feet (let's see... 2M sqft x $50/sqft rent makes a tidy little $100M business they're running with an equivalent market cap of a quarter to a half billion). Winners will also be there in lower key ways, even if their product isn't yet to the point they want to shine the kind of spotlight on it that others might. They're winners because they're working to engage with other winners.

Special thanks to our 2010 Summit NY and Series supporters, including diamond sponsors Lithonia Lighting and LEDnovation. Platinum sponsors include Wiedenbach Brown, Greenlight Initiative, Toshiba, Graftech and Array Lighting. This year's showcase participants also so far include Gold sponsors CRS, Cree, and Philips Lumileds.

================

Don't miss the SSL Summit Series, kicking off September 14-15 in New York City, conveniently located on Manhattan in the financial district. It's all about quality, so if you are a luminaire manufacturer that would like to connect with some of the top lighting decision makers in the area, you won't find a more efficient two days during this year. Any luminaire manufacturer receiving product visibility is being vetted for basic quality criteria, but if your company doesn't quite have those LM-79 reports and datasheets all matched up yet, fear not. You're absolutely welcome to attend for the top-level networking and "how to get it done" discussions that can make it even more critical that you find your way there. Visit www.SSLsummit.com for series details, or jump directly the NY overview here.

If you have questions about the solid state lighting and compound semiconductor industries or have
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