Sansi North America Displays Supplies Custom Display Solution for Athletic Apparel Brand Headquarters

Sansi North America (SNA) Displays, a maker of custom LED displays and lighting solutions, recently finished installing a series of interior LED video displays for the US headquarters of the world’s largest athletic apparel brand (not specifically named, but probably NIKE).

The unique project features 13 LED displays suspended from the headquarters’ lobby ceiling. Sansi calls these hanging displays “clouds.” The S|Video™ custom created interior displays range in size from 22 square feet to almost 150 square feet, for a total of 620 square feet of digital displays with more than four million pixels. The clouds work seamlessly in tandem to create a single digital canvas that gives visitors and employees a unique experience.

Sansi North America Displays LED "Clouds"  at headquarters of athletic apparel firm

Sansi North America Displays LED “Clouds”


“While we have become leaders in the large-format spectacular display market, it’s exciting to provide tight-pitch interior displays in a corporate setting like this, because the tolerances are reduced dramatically,” said John Pisciotta, SNA Displays project manager. “Each frame and panel needed to be installed and commissioned with a sharp eye for detail. We had to be perfect.”

Sansi North America Collaborated with Outside Agencies on Project

SNA Displays worked with several outside agencies to assure that the safety specifications and the precision needed for each unit’s proper installation were met. The client hired Coherent Design to spearhead and manage the project. Ryan Biggs Clark Davis, the structural engineering firm, provided design services for hanging the displays. AMA Sign & Electric Company installed the displays while Show + Tell offered the control equipment expertise.

“Because of the nature of the project, we needed to design and coordinate a structure that worked with many trades—HVAC, lighting, A/V speakers, and sprinklers—to ensure that the LED displays were properly placed,” Pisciotta said. “Every design and engineering decision throughout the process required extreme precision.”

“We’re very pleased with the outcome of this project,” said Pete Simon, sales manager for SNA. “Providing services and industry knowledge for one of the largest brands in the world was a privilege. Working with their team was truly an honor.”

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