Samsung Introduces Cinema LED Screen for Movie Theaters

Samsung Electronics reported that it installed its first-ever commercial Cinema LED Screen at Lotte Cinema World Tower in Seoul, Korea. According to Samsung, the Cinema LED Screen stretches nearly 10.3m (33.8ft) wide to accommodate a variety of theater configurations.

Cinema LED Screen Features 4K resolution and Nearly 10X Brightness

The screen delivers HDR picture quality in ultra-sharp 4K resolution (4,096 x 2,160), and its peak brightness levels (146fL) are reportedly nearly 10 times greater than those of standard projector technologies. Because of its extreme brightness, the display maintains its presentation capabilities in a range of dark and ambient lighting conditions.

Samsung launches Cinema LED Screen

Samsung launches Cinema LED Screen and installs it at Lotte Cinema World Tower in Seoul, Korea.

Samsung points out that this flexibility makes the Cinema LED Screen perfect for venues that want to use the theater space for corporate events, concerts, sports event viewing, and gaming competitions. Samsung also notes that the screen’s distortion-free presentation uses ultra-contrast and low-tone grayscale settings to show the brightest colors, deepest blacks, and most pristine whites at a contrast ratio the company claims to be nearly infinite.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, president of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”

Audio Also Upgraded

It was not just the images that got the cinema upgrade. Harmon Professional Solutions collaborated with Samsung Audio to create true-to-life audio. Samsung has combined its Cinema LED Screen with audio technologies from JBL by HARMAN. Powerful speakers border the screen. These speakers work with proprietary audio processing technology, and JBL’s Sculpted Surround system to produce a movie going experience the way the content creators intended.

“‘SUPER S’ theater is a new paradigm of movie screening,” said Wonchun Cha, Lotte Cinema CEO. “We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.”

Prior to its commercial release, Samsung validated Cinema LED Screen’s performance and presentation with the industry’s most rigorous tests. Then, in May 2017, the Cinema LED Screen became the first product to achieve full compliance with the Digital Cinema Initiatives (DCI) theater technology standards before its commercial release. This certification recognizes the display’s ability to show the complete color spectrum with unaltered accuracy.

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