Samsung Cinema LED Screen Technology Comes to Europe

Samsung first unveiled the Cinema LED screen at CinemaCon. After the initial unveiling, the company installed the world’s first commercial Cinema LED screen at Lotte Cinema World Tower in Seoul, Korea, Samsung in July. Then, in October, at the Paragon Cineplex Theatre in Bangkok, Thailand Samsung again installed a Cinema LED screen.

The Samsung Cinema LED screen technology is now coming to Europe. In partnership with Imaculix AG and the Arena Cinemas, Samsung is currently constructing the first Cinema LED screen in Europe at the Arena Cinemas Sihlcity.

Location of Samsung Cinema LED Screen installation in Zurich at Arena Cinemas

Location of Samsung Cinema LED Screen installation in Zurich at Arena Cinemas Sihlcity

Samsung Cinema LED display boasts a 10.24 by 5.4-meter size and a full 4K resolution (4,096 x 2,160 pixels). The screen employs about 8.8 million LEDs. In addition to the high dynamic resolution video capabilities, the system can engage audiences with true-to-life audio. Samsung developed the audio system through a collaboration between HARMAN Professional Solutions and Samsung Audio Lab. With launch date set, the vision for the new theater concept is groundbreaking.

Edi Stöckli, owner of the Arena Cinemas explained, “Based on elimination of the projector beam and the high luminosity of Samsung Cinema LED screen, there are a host of new possibilities for interior design, and we are entirely removing the existing furnishings, and implementing an innovative seating concept to provide audiences with a totally new kind of cinematic experience.”

Cinema LED Screen Can Create Black Wall

Thanks to seamless installation and high-precision calibration, the LED screen can create an entirely black wall. The ‘true black’ will allow the movie theater to be pitch dark. The 4K resolution, which can show the two usual cinema formats of flat and scope, will eliminate distracting dark gray stripes, long an issue with conventional projectors. Also, due to the LED technology, the wall’s luminosity will be up to 10 times brighter than with traditional projectors with an intensity of up to 146-foot lambert or 500nit.

Cinema LED’s HDR functionally also helps provide full-color brilliance and contrast even for the brightest or darkest of scenes.
Surprisingly, the screen also significantly reduces energy consumption compared to conventional projectors.

“At Samsung, our aim in advancing technological progress is to make life easier for people and enrich their lives,” said Daniel Périsset, head of IT business at Samsung Electronics. “We have once again succeeded in doing this with the new Cinema LED screen, and are actively planning for expansion of the screens in theatres next year.”

The company plans to bring the Cinema LED Screen to the USA in 2018.

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