Press Releases

NRG Stadium Prepared For Big Game With Daktronics Ribbon Displays and Event Services​

Brookings, South Dakota USA– The most anticipated football game of the season will kick off on Sunday in Houston, Texas, at NRG Stadium, a venue recently fitted with a new LED ribbon display above each end zone from Daktronics  of Brookings, South Dakota. The company’s service team will be on hand during the game along with the equipment which was installed in 2016 with eyes set on Sunday’s game between the Atlanta Falcons and the New England Patriots.

For the past 13 consecutive years, the host venue of football’s biggest game has used Daktronics products to bring the best game-day experience possible to every fan in the stadium. This year, two new displays were installed, each measuring 2 feet high by 343 feet wide, to complement the east and west ribbon displays installed in 2014 as well as the lower 360-degree ribbon display installed in 2008 for a total of 4,400 feet of ribbon displays working together to bring every moment to life and energize fans inside NRG Stadium. Leading up to this Sunday, nine out of a total 11 playoff games were played at facilities using Daktronics equipment.

“We’re honored to have our equipment play a part in providing an exciting and enjoyable atmosphere at Sunday’s game,” said Daktronics Vice President of Live Events Jay Parker. “Year after year, our products and services support the biggest moments in sports, and our longevity as a company provides a trusted source that will be here to support those moments for many years to come.”

Prior to kickoff, Daktronics Professional Services team will be on site doing pre-event checks to ensure all the equipment is fully operational and supporting other events leading up to the game. During the game, event support staff will be on hand ensuring everything runs smoothly until well after the game is over and every fan has left the stadium.

“Our services team is no stranger to live events ranging in size from a local high school tournament to the largest stages at the professional level of sports, and providing pre-event checks and on-site support for this weekend’s game is no different,” said Daktronics Vice President of Services Sarah Rose. “We prepare for these moments just like the coaches and players practice for the game, and having our technicians on hand during these high-profile events provides our customers with an extra level of security and peace of mind.”

NRG Stadium also features a Daktronics marquee display in front of the venue to welcomes fans as well as promoting upcoming events.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

  • About Daktronics

    Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

    Also find us at:
    Daktronics on Facebook Daktronics on Twitter Daktronics on YouTube

    Safe Harbor StatementCautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

    For more information contact:
    Justin Ochsner
    tel 605-692-0200
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