Hitch-Hiker Mfg. of New Middleton, Ohio, specializes in design innovations for the mobile food concession industry. Chicken Charlie’s of San Diego, California approached Hitch-Hiker to help create an LED video display for the new “FryBQ” mobile concession stand that would capture the attention of passing patrons. The Chicken Charlie’s mobile concession stand needed a solution that could stand up to the rigors of an outdoor, traveling environment. So, Hitch-Hiker looked to Nashville-based PixelFLEX who supplied an entirely IP65-rated FLEXStorm 6mm LED video system.
“I’ve been in the restaurant business for 34 years and we’ve had the mobile concession stand for 23 years now,” began Charlie Boghosian, Chicken Charlie’s Owner. “We have a season every year that lasts about 5 months where we travel across Southern California, and I first put LED video on a stand about 10 years ago. This year, as we were building this new trailer with Hitch-Hiker, I wanted to create an even better multimedia experience, and when we shared our vision with PixelFLEX they really helped us take it from an idea to a reality using the FLEXStorm LED video.”
PixelFLEX designed FLEXStorm specifically to overcome the issues related to traditional outdoor LED video displays. FLEXStorm utilizes an intelligent, auto-correcting light sensor control system to ensure the ideal brightness at all hours of the day. The display’s safe and reliable IP65-rated connections allow FLEXStorm to weather the environment, and it is available in a variety of custom sizes, resolutions and configurations.
“This really was a great team project to find a custom LED video solution for the ‘FryBQ’ mobile concession stand,” explained Mark McIntosh, PixelFLEX sales engineer. “As we started getting into the details of the project, one of the biggest challenges was that the displays would need to be securely attached to the top as the stand traveled from one location to another. We also needed to go with an outdoor-rated, modular solution to help shave as much weight off the supporting structure as possible, so we worked with Hitch-Hiker to fabricate a custom, sheet metal structure that would secure and support the new FLEXStorm displays.”
PixelFlex constructed FLEXStorm to withstand adverse weather conditions while delivering an awe-inspiring experience.
For this reason, FLEXStorm can be utilized for outdoor advertising, entertainment, and other transportable outdoor display solutions. The display employs adjustable sensors that communicate directly with the cabinets control system to automatically vary the brightness between 6500-7500 Nits to look its best day or night. Additionally, for any onsite service, the fully front-serviceable panels allow for quick access to the electronics and data control.
McIntosh continued, “One of the things we pride ourselves on at PixelFLEX is that we are a solutions-based manufacturer, and a lot of our products are designed ideally for custom installations and fabrications. We are not limited in any capacity to create the exact design we need.”
Chicken Charlie’s New LED Displays Weigh Much Less
As the team began installing the custom system, Boghosian’s concept of having an even more impactful LED display for Chicken Charlie’s began to come alive. With the newly installed system, the weight and supporting structure were no longer an issue. PixelFLEX created a content delivery system to truly showcase what Chicken Charlie’s could do.
“Since Charlie wanted the ability to change his content on a regular basis, we needed to implement a user-friendly content management system for video playback,” added McIntosh. “We decided to go with a BrightSign media player with an Apple TV system connected to it, and he now has the ability to create and control content for both LED screens independently directly off his iPhone. Using the raster presets we created in BrightSign, this system is very easy to use and it gives him quite a lot of capability at a relatively low cost.”
The new mobile concession stand for Chicken Charlie’s features two new LED video displays; one measuring 30-feet long and 40-inches high, and the second measuring 13-feet wide and 7-feet high.
“When you have a static billboard, it’s just one sign and one message,” concluded Boghosian. “We now have two bright, high-definition LED video displays that I can easily change at any time allowing me to really show people all our products, and create a much more dynamic and eye-catching display that really draws people to us.”