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2008-11-18
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Editorial: EPA's position on Energy Star for LED lighting: Commercial users are smart but consumers are stupid...
 
... So the EPA's battle to separate the consumer and commercial Energy Star LED lighting specifications continue, and paraphrasing one insightful industry participant, "With the top EPA and DOE agency folks likely packing bags and looking for jobs, don't expect it to get resolved until next year." We recently spotted...
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Features:


ITRI Predicts Faster Growth for Taiwan LED Industry than Rest of the World in 2009

November 18, 2008...The Industrial Technology Research Institute of Taiwan has released its latest predictions about Taiwan's LED industry compared to that of the rest of the world. The Industrial Economics and Knowledge Center (IEK) of Taiwan's government-supported Industrial Technology Research Institute predicts that Taiwan's LED industry will grow at about 7 percent in 2009. This is somewhat faster growth than the rest of the industry which it says will grow at about 5 percent in 2009, according to ITRI predictions cited in a Digitimes article.

The IEK predicts that the global LED industry will be valued at about $7.4 billion in 2009. Taiwan's LED industry will be worth about $2 billion. This would make it the number two country in the LED industry worldwide, according to the IEK. The IEK predicts that LED packagers will begin to recover from the bleak global economy in the second quarter of 2009. However, upstream LED makers will be slower to recover. The IEK says that upstream LED makers will see profits drop until the turn around begins in 2010. In 2012, the IEK predicts that the LED industry will again reach its stride with a compound annual growth rate of 16 percent to reach $13.7 billion. The Taiwan LED market is expected to grow at 15 percent CAGR in the same period.

The IEK says that the global LED market reached about $7 billion this year. This is up 7 percent on the year. Portable products including handsets and GPS devices made up the largest portion with 29 percent of the total.

Hella's Full-LED Headlamps Become 2009 PACE Award Finalist
LIGHTimes Staff

November 18, 2008...Hella KGaA Hueck & Company, a global supplier of automotive lighting and electronic equipment based in Germany, is a finalist in the 2009 Automotive News PACE (Premier Automotive Suppliers' Contribution to Excellence) Award program. The company became the 2009 PACE award finalist for developing the industry's first full light-emitting diode (LED) headlamps in North America for the Cadillac Escalade Platinum. Hella's LED headlamp technology is used for low- and high-beam functions on the recently introduced 2009 model Cadillac Escalade Platinum. The Cadillac Escalade Platinum is reportedly the first high-volume vehicle in the world to be equipped with LED headlamps. Hella News Release LIGHTimes SecondPage members login for more. Guests can view membership details.

Avago Expands Family of Half-Watt SMT LEDs for Automotive and Electronic Sign Applications
LIGHTimes Staff

November 18, 2008...Avago Technologies of San Jose, California USA has added new brighter cool white and warm white colors to its series of super half-watt (0.5W) power PLCC-4 surface-mount (SMT) LEDs for use in automotive and electronic sign applications. Avago’s ASMT-QxBB LED series feature InGaN technology in what Avago says is the industry’s smallest package size. They have a 120-degree viewing angle and have been optimized for long operating life under severe environmental conditions. Avago indicated that additional new LEDs will enable it to offer a full range of colors to its existing 0.5W PLCC-4 LED customers. Company News Release, LIGHTimes SecondPage members login for more. Guests can view membership details.

The LED Supply
Chain Conference
Epi, Chips and Devices...
June 8-9 Hsinchu, Taiwan

When markets are uncertain, winning companies in growth markets push forward while the incumbent technologies pull back. Now is the time to press the advantage, and knowledge and updated connections are what you need to do it. To help you use your time most efficiently, this 7th Annual international event has been moved to early June as a lead-in for the 2009 Taiwan Photonics Festival later that same week. Senior executives from the key industry players will gather as we examine the complete vertical market, from leading manufacturers and developers of advanced materials and processes, to packaging and packaged devices. Before you meet the crowds, get focused on the key market and technical developments you need to know. Visit www.BlueTaiwan.com for all the details.

Epistar Reports 100 lm/W for Power Blue LED

November 18, 2008...Epistar, an LED maker based in Taiwan, reports that it has increased its high power blue LED efficacy to 100lm/W. The company says it expects to begin mass production of the blue LEDs in the first half of 2009. Epistar told Digitimes in a recent article that its small blue LEDs should reach 150 lm/W in 2009, and its high-power blue LEDs should increase in efficiency to 120 lm/W. The article did not give the specifics of the reported breakthrough. Even if such improvements occured as the company predicted, Epistar would still trail Japanese LED maker, Nichia, which reported 169 lm/W for small blue LEDs in 2007.

Seoul Completes Cross Licensing Agreement for Additional Phosphor Option for White LEDs
LIGHTimes Staff

November 13, 2008...Seoul Semiconductor (Seoul) has entered into a cross licensing agreement with Tridonic Atco Gmbh of Europe and its patent partners. Under the terms of the agreement Seoul will be able to sell its white LEDs with silicate system phosphors. These phosphors are significantly different than more conventional phosphors for white LEDs, but Seoul says the agreement will give it more flexibility to manufacture white LEDs that use different phosphor technology than their own white LEDs.Seoul Semiconductor News Release, LIGHTimes SecondPage members login for more. Guests can view membership details.

Osram Introduces New Ostar Headlamp LED
LIGHTimes Staff

November 13, 2008...Osram Opto Semiconductors has introduced its new Ostar Headlamp LED that the company says simplifies optical systems. Additionally the company released new brightness data for the new LED. The company also says that the Ostar Headlamp LEDs emit clearly defined light without needing further external shutters. The packaged emitter comes with one, two, three, four, or five chips to fit most any headlamp design. A glass cover bonded to the frame protects the chips instead of the more conventional use of silicon encapsulation. Osram points out that it also prevents scatter losses. Osram Opto Semiconductors News Release LIGHTimes SecondPage members login for more. Guests can view membership details.

Sharp Corporation Sees Role in Green Future
Scott McMahan, News Editor

November 13, 2008...Sharp Corporation seems to be going beyond the rhetoric of green policies that only help its bottom line towards green policies that may help the world. In a move echoed by some industry players, Sharp is apparently looking to cut energy consumption in its larger LCD displays and TVs with an eye on the future carbon footprint that they create.

In a recent article in Tech-On! Nikkei, Shigeaki Mizushima, corporate executive director and group general manager of the Corporate Research and Development Group of Sharp Corp, explained the company's vision for helping the world's population reduce its carbon footprint at FPD International 2008.

He says that while the move towards larger LCD screens is a given, greater power requirements for those TV's and displays is not. He commented, "Sharp Will Not Tolerate Larger Power Consumption of Larger TVs." He added, "It is important to keep the power consumption of large TVs as low as that of smaller ones." LIGHTimes SecondPage members login for more. Guests can view membership details.

LED Packager, Para Light to be listed on Taiwan Stock Exchange

November 13, 2008...On November 11, LED packaging firm, Para Light Electronics of Taiwan, reported that its stock transitioned from the over-the-counter (OTC) stock exchange to the main Taiwan Stock Exchange (TSE), according to a Digitimes article. Para Light indicated in the article that LED lighting would be its main growth driver in 2009, and the revenue proportion from LED lighting would increase from 10 percent to 30 percent. Para Light reportedly ships about 10 million units per month to what it says are major lighting companies in the United States. The company also indicated in the article that it plans to pursue the low temperature lighting market, and it is currently sampling a small number of LEDs to major US refrigerator makers. The company projects a 20-30 percent increase in annual revenues in 2008 compared to 2007.

Tegal Gets Repeat Order for Plasma Etch System from LED Maker
CompoundSemi News Staff

November 12, 2008...Tegal Corporation of Petaluma, California USA, reported that it has received a follow-on order for an additional Tegal 901ACS unit from a leading LED maker. Tegal says the LED maker will use the new 901ACS system to help expand capacity for its lighting and optical sensor device production. The additional system adds to the customer’s installed base of Tegal 900ACS Series plasma etch systems now being used for these applications. The Tegal 900ACS Series is optimized for pad, zero layer, non-selective nitride, backside, and planarization etching, as well as for photoresist descum, oxide, nitride, poly, and compound materials applications for HB-LED, Optoelectronic, TFH, and MEMS device fabrication.

“Our customer understands completely that the Tegal 900ACS tool, with its single-wafer etch configuration, brings improved manufacturing precision to the task of fabricating LEDs,” said John Almerico, Marketing Director, Etch Products, Tegal Corporation. “Improved manufacturing precision translates as better process reproducibility, better manufacturing reproducibility, higher device yields, and lower operating costs for the plasma etch applications in our customer’s fabs. That’s an unbeatable value proposition, into which our customer has readily, and repeatedly, bought.” Tegal News Release

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Commentary & Perspective...

EPA's position on Energy Star for LED lighting: Commercial users are smart but consumers are stupid...
Tom Griffiths - Publisher

November 13, 2008...So the EPA's battle to separate the consumer and commercial Energy Star LED lighting specifications continue, and paraphrasing one insightful industry participant, "With the top EPA and DOE agency folks likely packing bags and looking for jobs, don't expect it to get resolved until next year." We recently spotted some commentary that gave a good overview of the US Environmental Protection Agency's position on why it was correct to have one Energy Star criteria set for the residential market (known as "the technical amendment to version 4.2 of the Residential Lighting Fixture specification, or 'RLF v4.2') and another for the commercial/industrial markets, which is the US Department of Energy's SSL 1.0 (DOE SSL has recently been expanded to residential fixtures, as planned and announced in advance). I don't think the commentary came down in favor of splitting the specs and believe the intention was to add some clarity to the EPA's side of the story. Nonetheless, I'm concerned it might have been perceived as a endorsement of the approach "because the consumer market is different". At least the EPA answered them... I'm still waiting for my promised call back. On the heels of that article, the DOE responded in one of its regular newsletters by fairly effectively tearing the EPA's argument to technical shreds (we've reposted Jim Brodrick's note here). My objective here is to hopefully boil it down into even simpler terms which will hopefully result in a consumer and lighting-manufacturer uprising against the EPA's involvement with Energy Star. I acknowledge that this may further delay the EPA getting back to me, and appreciate everyone letting me know if you see a news that a toxic wasted containment zone has suddenly been declared surrounding a certain suburban home northwest of Austin. (Maybe DOE will come to my defense and subsequently buy it up for some kind of alternative energy research site). While there are a number of rational-sounding points in the EPA's defense of RLF 4.2, they all seem to built on two key assumptions, and if those assumptions are proven false, the rest of the points become irrelevant.

False assumption #1: Consumer lighting is mostly about aesthetics and preferences, so the overall light output doesn't really matter. An efficient source is the most you can reasonably ask for without harming the market for "decorative home lighting". Remember what we are talking about here... This is about manufacturers being able to apply an Energy Star label to their light fixture so that consumers who purchase them have an assurance that the fixture (luminaire really), will save them money through its energy savings, will be eligible for local rebate programs, and in the case of builders, will support the criteria for green building, include LEED or other certifications. All of that is the value of the Energy Star label. None of that is assured with the EPA's RLF 4.2 Energy Star label.

Here is an illustrating example that might make the point clear. Imagine three similar fixtures of any type (chandelier, table lamp, "Tiffany's style", whatever). One has an LED source in it, another a compact fluorescent bulb and the third has a basic 30-watt halogen, but they are designed differently. The halogen version incorporates materials that transmit light effectively, and has been thought through with regard to its geometries to let the light out, plus there are no ballast or driver losses. 30 watts in gets, say, 400 lumens out. The other two are "cheaply designed" without much thought to light transmission or output. You can see the light, the fixtures look pretty in the bright showroom, and they have the EPA's Energy Star label based on the efficiency of their bulbs. In reality, due to the poor optical design and materials, the CFL-equipped version uses 15 watts, but might only give you only 200 lumens out. It's source met the RLF 4.2 specification, but where's your savings? Now to make it worse, let's say the LED version has had its source (lamp, driver and control circuit) certified to the RLF 4.2 required 40 lumens/watt. It was designed with a driver spec'd to operate at nice high temperatures to help the lighting manufacturer eliminate any concerns about the driver's reliability in whatever fixture they happen to install the LED engine into. The fixture provides very little airflow, since the lighting manufacturer is "old school", and is used to heat being dissipated through the bulb (big surface area) and in the beam, neither of which work for LED light engines. Result: A hot "in-situ" environment which results in 30 lumens per watt from the LED engine. Now factor in the inefficient fixture design that in our example only lets out 40% of those lumens (since it wasn't really designed for the highly directional LED source, but tries to bounce the light around to get it out 360-degrees) and do the math. True, it only uses 15 watts, but add the source drop from 600 lumens to 450 lumens due to heat, and the 40% optical efficiency and we have a final output of less than 200 lumens. The halogen, that is categorically unable to get any Energy Star label for its inefficiency, powers the light fixture that produces the most lumens per watt.

Some of the largest US energy program providers such as California's Pacific Gas and Electric, have made it clear that fixtures "certified" to RLF 4.2 will not be eligible to participate in their rebate programs. It's not a stretch to see their ineligibility for LEED participation and California's Title 42 coming as soon as those entities figure out the flaws in the EPA approach. So in our example, the consumer takes it home and sends in the online generic rebate form like they did for their other Energy Star lights and then gets no check back because that fixture isn't one that's qualified under a useful Energy Star program. Shocking? Hopefully not, considering the totally non-public development of this "revision" that bypassed all the real stakeholders. EPA chalks it all up to "consumer preference". I call it "doing whatever it takes to stake some SSL-turf inside an agency that has no place being involved at all." (I'm pretty sure I'll never get that call back...)

False assumption #2: The source-based approach worked for compact fluorescent lighting, so it will work for LED-based lighting as well. This one is really simple. CFL and other fluorescent sources had already experienced the tragedy of missed consumer expectations, and made their corrections to provide a quality "light engine". CFL twist-style bulbs, for a specific example, are designed to go where an incandescent bulb already fit, so if the fixture manufacturer replaced the incandescent 360-degree light source with another of the same general lumen output, you do reap more fixture efficiency from the more efficient source. Fluorescents dissipate the vast majority of their heat on the bulb surface, so airflow and fixture cooling aren't really a big issue, and don't effect the light output. From the market-side, poor quality sources can't be hidden by the fixture. Fluorescents are designed with a replaceable bulb, so the bulb manufacturers are held accountable to the consumers by the variety of fixtures they find themselves in. Poor quality bulbs will be snubbed and eventually the manufacturer is weeded out.

Perhaps most importantly, the earlier versions of RLF do a disservice to the consumer because they never let them compare apples-to-apples for different fixtures, just for incandescent versus fluorescent sources in the same fixture. Consumers were never given access to the total light output from a fixture. Commercial operators demanded it because it really matters a lot to them. It matters less so to consumers, but that isn't an excuse to provide misleading information in an attempt to make them "feel good" about supposed energy savings. The RLF has been a tool for lighting manufacturers to fool the consumer into thinking they are getting "more light for their money" in order to falsely differentiate their product and increase their sales or profits. EPA went along with it because it helped with the incandescent to fluorescent transition, but once you break from that one instance, there is no value in the RLF for comparing one type of source to another. The continuation of a poor approach that was applied to a technology that was at a different state of its market development does not make sense. Clearly the EPA knows this or they would have put this through a public process in which this fundamental flaw would have been exposed.

Here's where we get to the "consumers aren't stupid" argument. Would it, just maybe, be possible to give the consumers a little credit for being able to factor in the quality and efficiency of the light? Right there on the label they could see that product X provides a total output of 350 lumens for its 10 watts, while product Y provides 300 lumens and uses 15 watts. Right there on the label, just like on the washer or refrigerator, it could say: At 15-cents per kilowatt hour, and a typical usage of 4 hours per night, this 350 lumen fixture will cost $2.19 to operate for a year. The label for fixture Y tells us it will cost $3.28 to run for the same year for its 300 lumens. (Yes, the math is correct...). The consumer thinks about it (rather than letting the government think about it for them) and decides that even with 50 less lumens, they like fixture Y better and aren't too worried about the extra $1.09. Is it just possible that the consumers can still exercise their preferences when presented with the whole truth instead of a series of false assumptions presented by a government bureaucracy that put its need to hold onto some regulatory turf above actually serving their constituency?

If the incoming US administration doesn't resolve this by forcing the EPA to rescind its nonsense spec, and the inspector general's continuing investigation into the complaint of EPA waste and lack of open process filed by the SSL Industry Trade Association doesn't find them wasteful and fraudulent enough, then I'd suggest it is up to the LED and lighting industries to look out for themselves. Sharp lighting manufacturers will choose the DOE version and be bold in their labeling. I would suggest something like: "Conforms to DOE SSL 1.0, which reports the actual light output from this luminaire and is eligible for all applicable rebate programs. Be aware that products certified under EPA RLF 4.2 do not report actual light output and are often not eligible for rebate programs." Be one of the sharp ones...
     The perma-link to this article is www.solidstatelightingdesign.com/documents/view/news.php?id=11133#editorial. Always feel free to pass it on or post a link to it.

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