Intelligent Automotive Lighting Market Gets Boost as Joint Venture Begins Operations

Osram reported, that the OSRAM Continental GmbH joint venture, set up by the two technology companies Continental AG and Osram, is up and running. This official start of the business as planned for the second half of 2018, follows the successful completion of all negotiations and the issuance of merger control approvals. For the joint venture, Continental and Osram are combining their strengths to develop state-of-the-art and intelligent solutions for headlamps, tail and interior lighting.

OSRAM Continental will initially employ about 1,500 people across 16 locations worldwide, with headquarters in Munich, Germany. The company intends to move the headquarters to Garching, Germany in due course. Continental and Osram each hold a 50 percent stake in the joint venture, which is fully consolidated in the case of Osram. OSRAM Continental expects to develop its first intelligent automotive lighting products and make them ready for series production by 2021.

OSRAM Continental is planning growth rates of up to double digits annually for the next five years. This is based on strong growth in the market for LED as well as laser-based lighting modules and solutions and associated electronics.

OSRAM Continental--diagram of car with depiction of venture's intelligent automotive lighting component product portfolio

OSRAM Continental–diagram of car with depiction of venture’s intelligent automotive lighting component product portfolio

Dirk Linzmeier, CEO of OSRAM Continental, already has high expectations for the start of the joint venture said, “Over the past few months, we have laid down a number of markers, which will allow us to create a new company that will rethink the future of automotive lighting. Building on these strong roots, OSRAM Continental will enable us to provide a significant boost to the market.”

“By launching our joint venture, we are generating confidence that the market for intelligent automotive lighting will continue to grow and be viable. Furthermore, with our team comprising of management staff and experts from both companies, we will increase the speed of innovation as well as efficiency and integration. I am really looking forward to working with our new colleagues on developing exciting products,” stated Harald Renner, CFO and member of the general management of OSRAM Continental GmbH.

The company points out that the market for automotive lighting is currently transitioning towards semiconductor-based lighting technologies. This transition to semiconductor-based lighting technology gives software and electronics a more influential role. Continental and Osram are therefore combining their strengths in these areas and developing state-of-the-art headlamp modules and solutions for the tail and interior lighting for automakers and suppliers.

Intelligent Automotive Lighting Under Development at OSRAM Continental

The joint venture plans increase digitalization in its vehicle lighting solutions to produce intelligent lighting functions for vehicles entirely from one source. With its optimized approach for coupling lighting and intelligent electronics, OSRAM Continental is also striving to ensure LED technology penetrates all vehicle segments.

As such, the company is using software-based solutions to create a configurable light distribution system for applications such as anti-glare dipped headlamps and high beam headlamps. OSRAM Continental is also developing intelligent lighting functions. For example, using data from the navigation system and sensors, vehicles equipped with these solutions in the future could project warning messages for other road users while driving.

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