D3 LED, LLC (D3) of New York, has built and installed the largest continuous surface digital LED screen to date in New York’s Times Square. The custom display is located at 1568 Broadway above the entrance to the Doubletree Guest Suites Hotel at West 47th Street. D3 designed and engineered the 82,000 lb. LED display for its client, TSQ Digital. It measures one hundred feet wide by fifty feet high. It was designed to serve multiple advertisers and is capable of exchanging data transmitted via cell phone and broadcasting HD video feeds, providing a unique interactive platform.
“D3’s proprietary digital technology allows advertisers to create interactive and customizable branding experiences for consumers,” said Jason Barak, D3 managing partner. “Our newest LED display system at 1568 Broadway is a real game changer, and it absolutely raises the bar in the digital display space.”